How our hair color works


To color hair we need to open the outer layers (cuticle) of the hair by raising its natural pH level. There are two methods to coloring hair the traditional chemical way and the alternative Tints of Nature method. 

1. The traditional chemical way

The traditional way to color hair uses a chemical substance with a very high pH (such as ammonia) to force open the hair cuticle. This means the hair cuticle is forced so wide open that essential protein and moisture is lost and the natural pH of the hair is raised so high it’s impossible to restore it back to normal after coloring. Therefore, the hair cuticle stays open and makes color retention a problem.  

Side-effects of chemical coloring:

  • Significant protein and moisture loss means hair is damaged (brittle & dull).

  • Increased levels of pigment using the highest possible percentage of pigment increasing the risk of an allergic reaction.


2. The alternative Tints of Nature way

Tints of Nature has developed an alternative, much gentler and more effective way to color hair. We use an alkaline moisturising substance to raise the pH of hair instead of harsh chemicals. Our moisturiser softens and lifts the cuticle slightly to allow the color to penetrate inside the hair, but maintain hair’s essential protein and moisture.

Tints of Nature colors don’t take hair as far from its natural point on the pH scale as chemical colors do. After coloring, our specially formulated shampoos and conditioners return hair to its natural pH level, fully closing the cuticle and leaving the hair undamaged by the coloring process. With a completely closed cuticle, color is securely sealed within the cortex of the hair and there's much less color fade than with the traditional method.



Further help & advice

Find the answers to all our frequently asked questions here.
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